Christopher Fountain’s Business Model: What Can We Learn?

Since blogger Chris Fountain is safely out of town bear(ly) hunting, now might be a good time to discuss the “business-model” he seemingly represents.

The subject occurred to me recently when a broker remarked on Chris’s selling streak. I’ve linked to just three recent ones that I’m aware of, but there are at least three more heading to contract, all within a very short period.

The broker observed that Chris is a really good writer, which we can all agree with. Only trouble was, he wasn’t making a living at it. Oh, sure, John le Carré, James Patterson, J K Rowling, people like that certainly do make a living at it, but for most writers? Fuggetaboutit.

So Chris, real estate broker/writer starts a real estate blog and, after a few years, builds up a daily following of tens of thousands of readers. And guess what, a number of those readers get turned into Chris Fountain real estate clients. He earns commissions and gets to write for a large audience!

Is there a parallel to this in another field? Maybe a frustrated song-writer who ends up making piles of money composing TV commercial jingles? Not quite the same thing. Maybe there is no parallel.

7 Wynn Lane, “mid-country” Greenwich, another Chris Fountain deal (I showed it plenty of times, I get nothing!). Ask was $4.495M.

10 thoughts on “Christopher Fountain’s Business Model: What Can We Learn?

    • Anon:
      I do benefit, but to a lesser extent, first because I post much less frequently, but also because, as I enter my 27th year of flogging real estate, my cliental is more likely to come from repeat business, referrals, and lawyer recommendations. The key to success is treating customers right, obviously, but also constantly reminding people that you are still in the business. In the old days, brokers gave out refrigerator magnet versions of their business cards, or they sent out dopey little newsletters, but the advent of the Internet has made that stuff obsolete.

  1. As a past CF client, I would say that yes, the Blog works. I think that his business model works well for the buyers side. Not so much for the sell side for obvious reasons. Most brokers try to play both sides which is difficult. Find a niche and be great at it is a very good business model.

    • ML:
      You can do both, sometimes at the same time, as when you have your clients’ house on the market and you’re also taking them out to find their next property. Chris would benefit from an affiliation with a bigger office with a substantial advertising presence. On the other hand, he tried that, and quickly found that his hugely successful blog made the big office nervous and afraid. Who needs that? As you say, he’s found his niche.

  2. So, why doesn’t your best pal Fudrucker get nervous about your Bro’s blog? I mean after all liberals are supposedly squeamish about “offending people.” I kinda think its related to The Kardashian Principle which essentially means that, over a long term, there is no such thing as bad publicity. Well, that, and liberals are basically whores who’ll do anything to get that next client in the door.

    Walt made me say that stuff.

  3. for all the home sales in the world…..i still wouldnt want to use chris fountain. i’ll bet you wouldnt either. moderation my boy, moderation.

    • Anon:
      Oh, fiddle-fosh! Like him or not, Chris Fountain appears to do a good job for his clients; I’ve met a few of them and they clearly valued his advice. As for the virtues of “moderation”, I was of course referring to the consumption of alcohol.

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