Since blogger Chris Fountain is safely out of town bear(ly) hunting, now might be a good time to discuss the “business-model” he seemingly represents.
The subject occurred to me recently when a broker remarked on Chris’s selling streak. I’ve linked to just three recent ones that I’m aware of, but there are at least three more heading to contract, all within a very short period.
The broker observed that Chris is a really good writer, which we can all agree with. Only trouble was, he wasn’t making a living at it. Oh, sure, John le Carré, James Patterson, J K Rowling, people like that certainly do make a living at it, but for most writers? Fuggetaboutit.
So Chris, real estate broker/writer starts a real estate blog and, after a few years, builds up a daily following of tens of thousands of readers. And guess what, a number of those readers get turned into Chris Fountain real estate clients. He earns commissions and gets to write for a large audience!
Is there a parallel to this in another field? Maybe a frustrated song-writer who ends up making piles of money composing TV commercial jingles? Not quite the same thing. Maybe there is no parallel.