Brokers should not, I feel, attempt to specialize in any particular category of real estate. Don’t go telling people you’re a damned “waterfront specialist”, “condo expert”, “Riverside broker”, etc. Nope, say no to specializing, take whatever the hell comes over the transom, and sell it!
In other words, keep track of the entire market and be ready to help someone no matter where in town they want to buy. It may well turn out that most of what you sell is indeed in one part of town, or in one category of real estate, that’s fine, but don’t try and do it deliberately, got it?
So when blogger Chris Fountain texted me yesterday, asking about a property in Conyers Farm, I was brought up short with the realization that I’d lost track of an important part of the market! I was very familiar with the property he asked about, but I did not instantly know the recent sales up there. I’d broken the Gid Fountain cardinal rule: Know The Whole Market!
So how’s Conyers doing these days? It turns out, very, very well! Six sales in six months, ranging from $3,800,000, all the way up to the latest pending deal with an asking price of $22,250,000.
Here’s a link to those six sales in six months: Conyers Farm recent deals.